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CoilThread® announces rebranding to KATO®

Written by Advanex | Jul 20, 2023 3:39:37 PM

COILTHREAD® ANNOUNCES REBRANDING TO KATO®: CELEBRATING ALMOST A CENTURY OF INDUSTRY LEADING QUALITY AND HERITAGE.

CoilThread®, the trailblazer in wire thread inserts that transformed the mechanical joint industry, is excited to announce its rebranding to KATO®, honouring the brand’s legacy and the name of its founder.

Known for their exceptional precision, durable construction, and unique diamond wire shape, CoilThread® products have been the standard-bearer in the industry, enabling the creation of robust mechanical joints with lightweight alloys.

In 2023, CoilThread® became KATO®. The decision to adopt the moniker KATO® was made by Advanex, the original manufacturer of CoilThread®. The new brand name pays homage to the company’s origin and its founder, Mr. Inokichi Kato, who in April 1930 founded the company that would eventually become Advanex, the global leader in precision-engineered metallic components.

As KATO®, the company is proud to carry forward the KATO® and Advanex names, synonymous with industry-leading quality, reliability, and manufacturing precision. The company promises to continue its relentless pursuit of innovation and customer satisfaction, building on the solid foundations of the CoilThread® name.

For more information about the rebranding, visit the new website for KATO® at www.katoadvanex.com.

About Advanex:

Advanex is a world leader in precision-engineered metallic components. Founded in 1930 by Mr. Inokichi Kato, the company is renowned for its commitment to quality, reliability, and precision. Advanex operates globally, serving a diverse array of industries, including aerospace, automotive, and medical technology.